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CTE Content Areas

Business and Marketing Education

Business and Marketing Education Associate

Michael LaMastra
Michael.LaMastra@nysed.gov

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Business and marketing education is a program of study whose purpose is to provide students with the skills, attitudes, and competencies to be successful in post-secondary study, the workforce, and as adult consumers. Students learn the knowledge and skills in accounting, communications, digital literacy, entrepreneurship, finance, management, marketing, and, professional skills necessary for all career areas. A comprehensive business and marketing education program in conjunction with academic study will prepare a student for lifelong success.